Archive for January, 2010

Innovative Viral Marketing Campaign for Haiti

Sunday, January 31st, 2010

This week several newspaper reported about an innovative viral marketing campaign organized by Swiss online communities and companies to generate money to support Haiti.

View here the article about Starmind “Schweizer Internet-Unternehmen sammeln für Haiti” featured on Nachrichten.ch.

View here the article about Starmind “Schweizer Internet-Unternehmen sammeln für Haiti” featured on news.ch.

View here the article about Starmind “Schweizer Internet-Unternehmen sammeln für Haiti” featured on IFJ.


View here the article about Starmind “Schweizer Internet-Unternehmen sammeln für Haiti” featured on inno-swiss.com.

View here the article about Starmind “Schweizer Internet-Unternehmen sammeln für Haiti” featured on venturelab.ch.


Starmind.com is among the initiators of this campaign: You can not only win Starmind vouchers, but also cool concert tickets, Geschenkidee.ch vouchers, wellness vouchers and even IT gadgets.

By donating an amount of e.g. CHF 5.- you do something good for the people in Haiti and at the same time, you receive 5 tombola lots,  with which you can win prices worth several thousand CHF!

Donate here directly and receive a tombola lot for every CHF 1.- you contribute: DONATE.

go to Starmind.com - Quest the best

Starmind featured on Zurich University Homepage, myScience and newspaper 20min

Sunday, January 24th, 2010

The Zurich University News Portal featured Starmind on Monday, 18 January 2010. Please find here the full article: Wissens-Sterne pflücken

Credits go to Marita Fuchs for doing a great job.


The same day, the article was also featured on myScience: Internetportal “Starmind” Wissens-Sterne pflücken

On Wednesday, 20 January 2010, the Swiss daily free newspaper “20min” released an article on Starmind. Read it here: Know-How per Mausklick

Credits go to Andreas Rohrer who did a great job.

go to Starmind.com - Quest the best

Starmind Amancio Bouza to win UBS Web 2.0 competition

Thursday, January 21st, 2010

Amancio Bouza, UBS Web 2.0 winner, holding the Starmind Golden BrainAmancio Bouza, UBS Web 2.0 winner, holding the Starmind Golden BrainZurich, January 20, 2010. In December 2009 Starmind participated in a national contest aiming at finding novel Web 2.0 approaches to boost Switzerland’s largest Bank UBS. In particular UBS was looking for Web 2.0 concepts between 5 and 10 pages focusing on UBS client facing applications such as mobile or E-banking. The deadline for submission was December 24, 2009 while the winners were announced on January 18, 2010. UBS posted rewards of CHF 5000.- cash for the winning solutions.

A novel type of collaborative bank service for clients: Starmind User Amancio Bouza wins competition

Dr. Andreas Hoffmann  from UBS Business Development, section client workbench, presented the outcome of the Web 2.0 Competition during the 12th Web Monday hosted by Amazee. He was very pleased that 35 great ideas and concepts have been entered with many ideas for UBS to follow up on. The handed in solutions were evaluated in terms of ease of use (clients, client advisors), applicability, innovation and presentation. Congratulations go to the three winners:

  • Amancio Bouza, Starmind Gold Fellow
  • Roland Studer
  • Martin Moser & Roger Signer

Amancio’s concept for UBS was selected as winning solution since he proposed a new way of bank service based on collaborative filtering. Amancio states: “Clients do not want dependency in advisory to a single client advisor. Instead they prefer to learn what other clients at UBS bought having the same or a similar portfolio. A novel service could indicate for example – ‘you bought item X. Users that bought item X also bought item Y.’ That way the dependency on a single client advisor can be reduced and the satisfaction level rises.”

Holder of the Starmind Golden Brain and various Starmind Awards

Amancio Bouza received his MSc degree in computer science from the University of Zurich in 2007. Since 2007 Amancio is a doctoral student and research assistant at both the software evolution and architecture lab (SEAL) and at the Dynamic and Distributed Information Systems Group (DDIS) at the University of Zurich. Amancio’s main interest focus on recommender systems enhanced with Semantic Web technologies. Amancio joined Starmind in February 2009. Soon he qualified for the Starmind bronze, silver and golden fellowship titles. Starmind fellowships are awarded for outstanding solutions and repeatedly received positive ratings by Starmind question posers.

Amancio Bouza was awarded the Starmind golden Brain cup in January 2010 for more than 25 successfully solved questions. Several solutions rank among the top Starmind solutions. Pascal Kaufmann, CEO of Starmind says: “Amancio’s background, research and Starmind solutions are just impressive. By virtue of Starmind users like Amancio Starmind attracts oustanding talents around the globe and generates added value to Starmind users.”

The kind of concepts and solutions Amancio has submitted on Starmind have on one hand saved months of work and manpower to those posting their challenges on Starmind. Amancio on the other hand invested a few hours of brainpower in his field of expertise, during breaks or over weekend hence earning more than 5000.- CHF (~5000.- USD) cash. Besides earning rewards, Amancio benefits from an increased visibility towards and within UBS, one of Switzerland largest employers. Learn more about Amancio here: http://www.starmind.com/user/1293

go to Starmind.com - Quest the best